Selling with Confidence: A Home Owner’s Guide

Selling your home is one of the most important and risky financial decisions you will ever make. We take our responsibility to protect, serve and guide home owners very seriously and this free guide is a gift to you to help you make sure you are making the right decision for you and your goals. We hope you find this guide useful, regardless of whether you ultimately choose to sell with a Verida Property Agent.

This guide will walk you through two essential steps:
✅ How to choose the right agent
✅ How to prepare your home for sale

PLUS,

✅We’ve included a bonus Pricing Strategy Guide as well to let you in on some of the trade secrets for pricing your home to ensure sales success!

Step 1: Choose the Right Real Estate Agent

Not all agents are created equal. A great agent doesn’t just list your property, they champion your best interests, provide honest feedback, and drive results through strategy and service. Selling your home can be an intense experience and having the right person representing you and your home throughout that process is vital. Here are some of the indicators of a good real estate agent that you should look for (and the corresponding red flags of an agent to avoid):

Indicator 1: Clear and Accurate Pricing Guidance

Beware of:

?Agents who overquote to win your listing.

?Agents who never list a property’s price.

If an agent is saying they think your home will sell for a higher price than other similar properties and other agents it’s because they are trying to trap you into a contract to list and sell your property with them, it’s NOT because they are a better sales agent (no matter what they claim!).

At Verida, Radical Integrity means we’ll tell you the truth about your property’s value and the market, even knowing that might mean you list with another agent who overquotes on pricing, because trust is the foundation of success and we will always act with integrity and give you honest pricing advice. We know that setting realistic pricing expectations and pricing your property correctly from day one is crucial to a successful outcome and good customer experience for you. We would rather that if your pricing expectations are too high that we tell you straight up so that you can face and deal with some minor disappointment before we commence our journey together rather than experience a gut-wrenching disappointment further down the track.

Additionally we don’t underquote to lead astray potential buyers either, we guide buyers with realistic pricing expectations to increase the chance of them seeing value and paying the best possible price for your property.

See the more detailed Pricing Strategy section of this guide below for more information.

Indicator 2: Hands-On, Personal Service

Beware of:

?Agents who have lots of listings at once and multiple junior agents working under them.

Lots of sales just means lots of great outcomes for the agent, it doesn’t necessarily mean lots of great outcomes for the sellers. Many agencies hand you off to a junior or assistant after you sign, and then contact you occasionally with updates. Do you really want some junior trainee being the first impression your potential buyer has?

At Verida, we believe in Universal Service, which means our fully qualified agents are with you every step of the way from first meeting to final settlement. We offer expert advice and total dedication throughout the entire process. Your agent is the one who will represent you and your property throughout the process.

For aspects of the selling process where we bring in other specialists such as property photography and stylists we will advise you exactly who we are using, what they are doing for you and when and how they will be in contact with you. We prioritise quality and personalised service to ensure you as the seller get the best possible outcome rather than bulk sales (which primarily benefit the agent rather than the seller).

Indicator 3: Accountability and Action

Beware of:

?Agents who promote themselves more than properties.

?Agents with a communication “formula”

A good agent should proactively market your home, communicate regularly, and adjust strategies when needed. Applying our value of Extreme Ownership at Verida, we take full responsibility for driving your result and making sure nothing is left to chance. If we ever think we need to change the strategy we will tell you straight away.

A good agent will be in contact with you weekly throughout the sales process. A great agent, like the ones on the Verida team, will provide a tailored and personalised communication strategy for you to ensure you get the right updates, at the right time every step of the process.

Want a daily text message on weekdays? Easy.

Want us to handle all the communication and contact you as little as possible while we just get the job done? No problem.

You choose exactly what you want and we will tailor your communication strategy accordingly.

Step 2: Prepare Your Home for Sale

Buyers don’t just buy houses, they buy homes that have stories, feelings, and potential. Presenting your home in the right way can significantly increase its perceived value and final sale price.

Top Tips to Maximise Your Sale:

1. Declutter and Depersonalise
   Create space for buyers to imagine their future. Pack away personal photos and excess furniture to let the home’s features shine.
2. Style to Sell
    Professional styling (or strategic DIY enhancements) can transform a property. We’ll guide you through styling decisions to highlight your home’s strengths, and can even connect you with trusted stylists if needed.
3. Repairs and Refreshes
   Small improvements like fresh paint, fixing handles, or updating light fixtures can make a big difference. We’ll help you prioritise what’s worth doing for the highest return.
4. First Impressions Count
   From online photos to the moment buyers step through the door, presentation matters. We take Extreme Ownership of your marketing campaign, ensuring professional photography, compelling copy, and well-planned opens.
5. Strategic Pricing and Timing
   The right price and the right timing can generate more competition and better offers. Thanks to our value of Radical Integrity, we’ll never inflate expectations, we’ll give you a clear strategy based on real data and experience.

Why Verida Property?

Selling with Verida means being supported by a team that’s redesigning how real estate should be done. We tell the truth, serve wholeheartedly and demonstrate total commitment to getting the best outcome for our clients and their property.

Our Promise to You:

• We’ll tell the truth, even when it’s hard to hear. (Radical Integrity)
• We’ll help as much as we can, because we genuinely care about people and not just sales. (Universal Service)
• We’ll own your outcome, and work tirelessly to make it happen for you. (Extreme Ownership)
• We’ll collaborate with you, for a result we’re all proud of and can celebrate together. (Shared Success)

Ready to Take the Next Step?

Whether you're just starting to think about selling, or you’re ready to go, we’re here to help. Book a no-obligation property consultation and discover the Verida difference for yourself.

? Call us to book a free appraisal:

Ammon Lammi 0432 643 665

Rachel Tosh 0400 207 224

Let us help you achieve the result your property truly deserves with honesty, heart, and a clear plan.

Verida Property
Real Estate, Redesigned.

BONUS GUIDE: Why the Right Price (and a Clear Price) Matters

One of the most important decisions you’ll make when selling your home is how to price it and whether to be transparent about that price with buyers.

At Verida Property, we believe pricing strategy is not about telling you what you want to hear as a sales pitch, it's about giving you accurate information that will get your home sold for the best price and the least amount of hassle for you. That’s where Radical Integrity comes in: we give you straight, informed advice based on real-time market conditions, buyer behaviour, and recent comparable sales, not inflated promises designed to win your listing.

Why Pricing Correctly from Day One is Vital

1. The First 2 Weeks Are Crucial
   Your property’s biggest moment is when it first hits the market. That’s when it attracts the most attention online and in buyer databases. If the price is set too high or there’s no price listed, genuine buyers may skip past it or assume you're not serious about selling. The result? You miss the opportunity to create early competition.
2. Overpricing Can Lead to Underselling
   Homes that sit on the market too long become "stale." Buyers start to assume something must be wrong, or they feel emboldened to offer well below asking. Ironically, homes priced too high at the beginning often sell for less than they would have if priced accurately from the start.
3. You Only Get One First Impression
   Buyers compare your property to others they’re seeing in real time. If you're priced above comparable homes, they’ll notice. Even if they love your home, it might not even appear in their search results if your price pushes it into the next pricing bracket.
4. Attracting the Right Buyers Matters
   A well-priced property attracts the right buyers (motivated and serious buyers) who are ready to act. If your price is unrealistic, it can attract opportunists or "low-ballers" who sense weakness after weeks on the market.

The Pitfalls of Not Providing a Price Guide

Some agents encourage "no price" or "price on request" campaigns. At Verida Property, we avoid this unless there’s a very strategic reason to do so, and we’ll always explain why.

Here’s why not giving a price guide can be risky:

1. It Creates Buyer Confusion
   Buyers today are time-poor and are looking for information, fast! If they can't quickly determine whether a home is within their budget, many won’t even enquire. Your home could be exactly what they’re looking for, but they may scroll past it, assuming it’s out of reach or “too hard.” We want to make it as easy as possible for as many buyers as possible to express interest in your property and a clear and realistic price guide helps make that happen.
2. It Discourages Competition
   When buyers don’t know what ballpark you're in, they’re less likely to engage. A clear price range helps buyers self-qualify and can drive towards multiple enquiries and offers, the keys to achieving a premium price.
3. You Lose the Pricing Anchor
   Every seller wants the highest possible price and every buyer wants the lowest possible price. Without a guide, buyers will anchor their own expectations, often well below your hopes. This leads to unrealistic offers which are frustrating on both sides, and potential buyers may walk away before negotiation even begins.
4. Agents Can Hide Behind the Lack of Transparency
   Some agents avoid price guides to avoid accountability. At Verida, we believe in Extreme Ownership. We stand behind our pricing recommendations and will inform you and adjust quickly if the market shows us we need to pivot.

Our Pricing Approach at Verida Property

When you sell with Verida, we don’t play pricing games.

We provide:

• Accurate, data-backed pricing advice
• A clear pricing strategy tailored to your property and buyer pool
• Open, honest communication throughout the campaign
• The confidence of knowing your campaign is being run with Radical Integrity and Extreme Ownership

By starting with the right price and the right message, we don’t just list your property, we launch it to give it the best chance of a great landing.